Intellectual Property Rights to Tolkien’s Works Now Owned by Embracer Group

Just before the release of the Amazon Prime Video series, the Swedish video game company Embracer Group announced the acquisition of the intellectual property rights to the catalog of The Lord of the Rings, The Hobbitand other workers related to JRR Tolkien’s Middle-earth.

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Credit: New Line Cinema

The Lord of the Rings and The Hobbit: Intellectual Property Rights to Tolkien’s Works Now Owned by Embracer Group

The division of The Saul Zaentz Company, Middle-Earth Enterprises, which owns the intellectual property rights to The Lord of the Rings and The Hobbit of JRR Tolkien have just been acquired by the enormous Embracer Group holding company.

In an Embracer Group press release, the acquisition was made public, which includes all those under The Lord of the Rings and The Hobbit franchise such as movies, video and board games, merchandise, shows and theme parks as well as other Middle-earth related projects that are licensed by Tolkien’s Estate and Harper Collins.

Lars Wingefors, Founder and CEO of Embracer Group, said in the press release: “I am truly delighted to have The Lord of the Rings and The Hobbitone of the world’s most epic fantasy franchises, joins the Embracer family, opening up more transmedia opportunities, including synergies within our global group.

Wingefors expressed their excitement as they consider expanding the franchise, “I’m excited to see what lies ahead in the future for this IP with Freemode and Asmodee as our start within the group. Going forward, we also look forward to collaborating with existing and new external licensees from our growing intellectual property portfolio. »

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Marty Glick, COO of The Saul Zaentz Company, said, “We at Zaentz Company have had the honor over the past half century of managing the rights to Tolkien so that the Lord of the Rings and Hobbit fans around the world were able to enjoy epic award-winning films, thought-provoking video games, top-notch theatrics, and merchandise of all kinds.”

Glick added, “We couldn’t be more thrilled that Embracer is now taking on the responsibility and we’re confident that their group will take it to new heights and dimensions while maintaining a tribute to the spirit of these great works of literature.”

This deal includes the highly anticipated series on Amazon Prime Video, The Lord of the Rings: The Rings of Power which will be released on September 2, the next animated film from Warner Bros. The Lord of the Rings: War of the Rohirrim which will be released in 2024, and EA’s mobile game, The Lord of the Rings: Heroes of Middle-earth.

The deal did not disclose the financial terms of the acquisition. The Middle-earth Enterprises will be under Embracer Freemode, a new operational group within the company, and they would retain the Middle-earth Enterprises leadership to guide the team.

Saul Zaentz has acquired the rights to The Lord of the Rings and The Hobbit in 1976. Embracer’s operating group, Asmodee Group, worked on The Lord of the Rings and The Hobbit through games. All of these will now be under Embracer Group.

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