Northwestern announces NIL partnership, academic awards for student-athletes Northwestern announces NIL agreement, academic awards for student-athletes
In an ever-changing college athletic landscape, Northwestern is looking for new ways to support and reward its student-athletes.
On the heels of National Collegiate Athletic Association v. Alston, in which the Supreme Court ruled that the NCAA’s restriction of educational benefits violated antitrust laws, NU announced on September 13 that all students -scholarship athletes may accept academic awards during the 2022 season. -23 academic year.
“Our focus will always be on supporting North West student-athletes in every way possible as they develop in the classroom, in the community and in competition,” athletic director Derrick Gragg said in a statement. September 13 press release. “This ability to recognize and reward academic achievement is the latest example of our university providing a top-notch foundation for the Wildcats to grow and excel.”
NU will also partner with sporting goods brands Fanatics and OneTeam, allowing Wildcat student-athletes to benefit from their name, image and likeness, the University announced Tuesday.
Through these partnerships, loyal Cats fans will be able to purchase t-shirts personalized with the name and number of their favorite NU athletes later this fall.
“We are thrilled to partner with two innovative companies committed to developing opportunities for student-athletes to maximize their personal brands,” said Tyler Jones, NU’s Senior Executive Partner for Revenue Generation and Initiatives. strategies, in a press release. “This program will allow the Wildcats to stay at the forefront of an ever-changing NIL landscape.”
Only fall sports teams, including soccer, volleyball, and men’s and women’s soccer, will be included in the initial launch, according to the University. Winter and spring teams, including but not limited to men’s and women’s basketball, baseball and softball, will launch later this year.
NU’s new partnership with Fanatics comes nearly two weeks after the retailer released its first batch of NIL college football jerseys.
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